Video Marketing

I'll build posts expanding on my thoughts about the topics I covered in the previous series, but I have to digress for a moment.

My top internet marketer of choice (out of three or four I try to learn from) is Armand Morin. I love his take on what we need for a sustainable business structure, and he's great at releasing information to people about his findings. I'm sure he's an awesome one on one coach, and I hope to get money together in time to take advantage of his coaching in the future.

He offered a series of interviews leading up to the "Big Seminar 12" that happens later this week. His latest one dealt with his ideas about internet marketing.

I agreed with everything except why people use Youtube for their businesses. Okay, I don't know enough to be able to speak for everyone here, so maybe he's right about the majority. But he's not right about why I would use Youtube.

His whole take was why you'd use a free video service when you could pay for a good one. I've watched videos placed on both youtube and one paid services (usually the ones I see are using camtasia to build the videos with ... not sure about the others).

First, where I do agree - when it involves the longer videos for training purposes (that often lead to a marketing message too) ... as far as I can tell, you're limited on time with Youtube down to about ten minutes. Possibly with a paid service, you get more - and most training sessions do take more than ten minutes.

Now, I disagree why I would use Youtube on two accounts:

One is the bottom line - for me, if I have a choice between using a free service or a paid service to present the same information, and they both work with the majority of browsers ... I'm going for the free service. As long as they are both reliable.

Second is for catching new marketers/copywriters/writers coming into my field. They know that seminars segments are often posted to Youtube and go looking there when they can't afford to buy the seminar tapes or attend a seminar. I want to have my information there where they can find it too. Not for my product, as I don't feel that I'd get a lot of sales from this, but for their benefit. I've benefited a lot from the Youtube segments and I want to give others that same benefit. And it never hurts to have your name in another place to help people remember who you are. So there is an added future benefit for myself.

That being said, "No", I haven't started using video marketing. It is in my future plans though to offer some sort of video products. Will Youtube fit into my picture? I don't know. I've thought that maybe it might, for blogging purposes, or for giving sneak peaks into the full video product.