Gap Analysis

Getting more than a few moments to work this weekend is tough, so I'm sending everyone over to Michel Fortin's blog where he introduces gap analysis. I love this method. When I first learned of it, I think from Brian Tracy, I just had to use it. Gave me goosebumps to write the copy. I enjoyed it so much!

Ok - maybe you won't be that pathetic, but it's a great technique that I feel all copywriters should learn. See Michel's excellent post on it now...

http://www.michelfortin.com/apply-the-law-of-contrast-to-build-desire/