Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.
Hubspot, a web hosting provider, claims that more than 90% of digital marketers find social media helpful while over 80% have seen results regarding increasing traffic on their sites. It is all about how well you utilize the social media platform for your marketing and business needs. Even though almost 100% of marketers are utilizing the social media, more than 80% are not aware of how they can make the most use of the online platform. There are several ways you can make the best use of social media for your business.
Increase conversion
Conversion is when you turn your readers or followers into buyers. When you regularly make contact with your customers, it will increase the chances of them buying your products or services. It allows you to sell on social media by posting and uploading content on a regular basis. It is simple when you have many followers. However, you have to keep them occupied with your site. You need to post something new every day or week to help engage them in a certain topic. Choose topics that are interesting for your followers and ask them for their views to help you come up with a topic they like.
